For a business to survive in the competitive world today, it is of utmost importance that the implement SEO. There are so many benefits that come with search engine optimization such as brand awareness, increased conversion rate, increased engagement with clients, and an increased online reputation.
This means that SEO plays an integral part in ranking business websites in a city like Columbus, Ohio, which means you need to hire the best agency to implement it for you. Here are some of the things you should look for in a Columbus SEO company.
Look for a company that specializes in services
It pays a lot to find a company that specializes in certain services and not necessarily all services. A jack-of-all-trades company may not be an expert in SEO so find a company that has knowledgeable experts in the field. Take a look at their website and see whether they have any awards or certifications that back up the claims of being experts.
Look for reviews and references
It is highly important that you go through customer reviews and references to see what the company has achieved in the past. You can check out the social media pages and LinkedIn profiles to gauge whether they’re actually is good as they claim to be. Call a previous client or two to make sure that the information you receive from the company is accurate. Ask the clients about the services they received and how authentic they were.
Look at the company’s ethics
This is one of the major factors that you need to consider when hiring an SEO agency. You may find some of this information on LinkedIn, but it will help a lot if you check out the leadership team to learn more about their individual backgrounds. It will help a lot to know that your project is in good hands and your website will actually rank as high as you like for your target audience. Integrity and ethics are extremely crucial when it comes to digital marketing, and you need to ensure you get experts and not the new employees.
Look at their blog and their social media pages
Before you hire an SEO company, take your time and go through their blog or follow their social media handles. You can even subscribe to their emails because it will give you an idea of how they work in an informal setting. You will get to see their customer services and how they interact with customers and potential clients. This is where you find information about their knowledge and priorities, and you’ll also get to see their audience, followers, and advertisers.
Look at the chargers and contracts
Different SEO agencies are structured differently and while some charge on an hourly basis, others could charge you on a project basis. You may find that a company is offering you a certain amount of time and locking you into a contract.
Before you sign anything, you need to be sure about all the charges involved, and whether there are any extra fees you should worry about. You should have an agreement about the delivery date and whether you will be involved in the project. Compare this with several other agencies before you come to a decision.