Though
SEO is a buzzword for business today, it has become a necessity for all brands
that have an online presence. If you’re not taking advantage of search engine
optimization or hiring an SEO expert you may be missing out on substantial web
traffic from potential customers. Data and research are the cornerstone of any
good SEO campaign. Want to learn more about SEO strategy? Keep reading.
What are SEO
strategies?
SEO strategy makes use of certain keywords that
customers use when searching through search engines like Google, Bing, and
Yahoo. To take advantage of SEO, businesses must create content that uses these
specific keywords, offers insight content to users and solves their search
query. The most optimized websites are able to rank higher on these search
engines.
Finding Your Keywords
All keywords aren’t created equally. Though keywords are essential for ranking
well as a website, you need to choose the proper keywords. To make this list of
keywords, you should research terms that are associated with your service or
product that your niche audience would likely use in a search.
Using Google’s Keywords Tool or similar sites, businesses can determine the
search volume for a specific keyword. This will also help them identify
variations that they can use in their content.
These keywords can be a mixture of short-tail or long-tail keywords. However,
as short-tail keywords are more commonly used, they aren’t always the best
choice for businesses that are hoping to rank highly on the most popular search
engines. To avoid this, keep the search volume of a keyword in mind to find one
that isn’t overly used.
Using the search volume and the keyword’s competition, you will be better able
to narrow the list down to 10 – 15 keywords that will fit your brand. Next,
rank your keywords by relevance. The long-tail keywords are keywords that have
a smaller search volume but are more specific to your brand and niche
audience.
Using Keywords in
Content
Once you have your chosen keywords, you’ll need to use them correctly in your
content. Ideally, the keywords will flow seamlessly in the content, making for
an enjoyable and informative read for your audience. When customers search for
these keywords, they’ll be directed to your site, depending on how well you
rank on search engines.
To make the most of your keywords, create a page on your website for each of
your high-level long-tail keywords. Each page will attract interested visitors
that search for the keyword and then stay on your website to read through your
content and learn more about your company.
Best Practices for
Blogging
One of the most effective ways to use keywords on your website is to update
your blog on a regular basis. Each post is a new opportunity to use your
keywords to bring in more visitors. Consider the following tips for blogging to
rank higher on search engines:
- Don’t use
long-tail keywords more than three or four times in one page. Avoid this
kind of “keyword stuffing”.
- Always
include internal and external links with your keywords in your blog posts.
- Blog at
least once a week to establish authority with search engines.
- Use link building to attract inbound links. These backlinks will link back to your website from guest blogs or similar content with links to your site.
Staying on top of the latest SEO
strategy
can be challenging, but it’s worth it. As more people rely on searches when
making purchases, it is essential for you to optimize your website for search
engines. Use this guide to ensure you are doing all you can when it comes to
SEO strategies.
